IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media

leveraging technology to increase efficiency, develop new revenue streams and extend the life of existing gear may appear a safe bet. After all, anyone who’s attended the convention will recognize elements of that theme at most NAB Shows.

What makes this year different is the overall state of the U.S. economy and the decline broadcasters are experiencing in advertising revenue. That’s likely to give this overarching theme added significance and impetus among both vendors and attendees.

Perhaps Rosica put it best. “I think there is a lot of focus from people on how they deploy capital and what the ROI is on that capital investment,” he said.

“I think there will be a much greater focus on how we help broadcasters create efficiencies in their operation that can reduce cost, or if they are trying to grow their business, do so without adding too much in cost and adding a huge staff. That’s been a focus for the past two or three years rather strongly. I think that will be a much greater focus in this economic environment.” ●

Imagine the Innovation

New pavilions and exhibitors will showcase the latest developments in 3d, mobile, IPTV, content and much more – don’t miss these targeted technology pavilions on the exhibit floor!

NEW! 3D Pavilion In partnership with 3d@Home Features 3d software tools for content professionals looking to create cutting-edge 3d footage. You have to see it to believe it!

International Country
Pavilions
Interact with the largest
representation of international
pavilions on the show floor than
ever before. Bavaria, Belgium,
Brazil, France, India, Italy, Korea
and the UK will be represented.

Technologies for
Worship Pavilion
The one-stop destination
for church attendees. See
the newest in audio, video,
broadcast, computer and lighting
technologies from top-quality
manufacturers. Take part in
hands-on training, witness
exciting product demonstrations
and network with industry
professionals.

NHK Pavilion

A must-see! Includes a super From mobile to movies to HiVision theater and new podcasting, today’s content technologies that reproduce 3d in is always “on.” Witness the

Hd TV. Japan’s terrestrial digital convergence of content and new
broadcasting system, ISdB-T, will technology firsthand at Content
also be displayed. Central – the place to become
truly plugged in to “what’s

NEW! NICT Pavilion next.” Content Central allows Experience the future of content professionals from all multisensory interaction at the sides of the broader-casting National Institute of Information spectrum to come together to and Communications Technology share experiences, explore (NICT) pavilion. Major advances opportunities and examine new in holographic TV, glasses-free 3d business models for distributing display, Internet 3d HiVision and content over next-generation gCubik Autostereoscopic display platforms. can be seen, heard and even felt in dynamic new ways.