In the view of Brian Cabeceiras, VP strategic marketing and technology at Harris (Booth N2502), that means exploiting emerging content-delivery platforms. “Operationally, generating more revenue is about getting content online. It’s digital signage. It’s multicast-ing, putting up more channels to get more revenue and in the planning mobile video,” he said.

“Over the next several years,
those will more than replace the
ad revenue that’s been lost.”
Traditional LCD teleprompter monitors rely on fluorescent Broadcasters need to be able
backlights, as did the Autoscript (Booth C6026) monitors to create these new services in
used by NBC Sports in Beijing for last summer’s a highly automated fashion be-
games. At the NAB Show, the company will introduce cause they don’t currently cre-
a line of prompter monitors that use LED backlights. ate the same level of revenue
as TV commercials. According
of lithium ion cells – the reigning file-based workflows are driving to Cabeceiras, expect to see a
king among batteries – have the interest in MAMs,” he said. variety of software solutions for
turned their attention elsewhere. “Today, you are dealing with a lot ad sales, managing content and
“Cell manufacturers for lithium more file-based assets. That’s traffic scheduling, as well as so-
ion aren’t concentrating on mak- becoming a problem facility- lutions to handle more advanced
ing lithium ion batteries more wide. There needs to be a solu- advertising campaigns across
powerful or developing different tion to track all of these assets, multiple channels and services.
types of cells,” he said. “They and MAM is the answer.” Additionally, look for broad-
actually are concentrating on casters seeking new revenue
making them safer with better more money streams to tap into digital
protection circuits.” Improving efficiencies and signage, he said. In fact, some
The growing popularity of keeping costs in check aren’t have expressed interest in using
tapeless acquisition formats the only tie technology has their mobile dTV channels as a
is having a distant, yet re- to the financial performance. distribution platform to mobile
lated, effect: renewed interest Hot new technologies will digital signage, such as signs on
in media asset management be advanced to increase a bus, Cabeceiras said.
systems, said Straker Conigilo, revenue despite the drop

Avid Technology (Booth SU902) in TV advertising, while at Fade to black senior market solutions manag- the same time maintaining a Predicting a major theme of er. “I think digital cameras and streamlined workflow. continued on page 8

Out-of-Home Media Mobile TV Show Highlights Content Production & Post Broadcast IPTV