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RECTOR, BROADCAST ENGINEERING

improving workflow, the idea of of times humans need to touch efficiency and lower content
more, better, faster and maybe data or media, which reduces production costs.
with fewer people still applies. mistakes and make-goods, Consider some pre-show-
And this year’s show will high- while maintaining the capability floor scouting on the topic of
light plenty of solutions to make for last-minute sales and com- improved efficiency. A session
all this happen. mercial inserts. devoted to increasing efficiency
Automation used to mean Another area in which and lowering OPEx takes place
on-air tape playback control. automation increasingly plays Monday, April 20, from 4 p.m. to
Today, it extends far beyond a central role is news produc- 5: 30 p.m. The session, “Automa-
the traditional master con- tion. Ingest, transcoding, routing tion for Maximum Efficiency,”
trol playout center. A modern, and automatically moving feeds will highlight experts from
single-channel playout system into editing folders is easily AZCAR (Booth SU6013), Harris
can be handled with a channel- accomplished by a variety of (Booth N2502) and VCI Solutions.
in-a-box solution, requiring little vendors’ equipment. In addition, The presenters will discuss
more than a rack-mounted box look for integrated solutions new operating methods and
and a monitor. Broadcasters that can capture and generate equipment that can lower OPEx,
today often are more focused metadata, create captions and increase efficiency and improve
on larger solutions, something automatically assemble pro- content production workflow.
that can handle multiple playout gram graphics. All of these tasks With this session as background,
channels. And those channels can be automated to the extent you are now ready to attack the
may include the Web and even a customer’s checkbook can show floor armed with key ques-
mobile television channels. Be- pay for it. tions for potential vendors.
ing able to expand without hav- So, where should you start In today’s tight economy,
ing to undergo a forklift upgrade learning about these new solu- there’s no room for a Las Vegas
is always important. tions? The NAB Show is the place roll-the-dice solution. Content
Automation solutions also to be. production is expensive, and
are now expected to reach More than 1,600 exhibitors there is no room for error. Learn
throughout an entire broadcast from around the world are dem- from the experts at this year’s
facility, from MCR to traffic. The onstrating new and improved NAB Show before you drop
focus is to reduce the number ways to increase productivity, your bet. ●

 

and learn, the robotics at the integration with control room Teleprompter developments, NAB Show will allow opera- automation systems, like Ross too, will carry through with the tions to begin realizing savings Video’s Overdrive, compounds trend towards economy and immediately. Additionally, tighter savings, he added. continued on page 6

Out-of-Home Media Mobile TV Show Highlights Content Production & Post Broadcast

IPTV