display trends, companies like Broadcasters Positioned dynaScan Technology are focusing on movable, flexible,
IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media
lightweight, power-conscious products this year. One example The market holds promise for broadcasters looking for new ways to gene is the dynaScan dS0808 system,
BY SUSAN ANDERSON, MANAGING EDITOR, BROADCAST EN
which is built on casters with a
120V power requirement and a light box underneath the screen It’s full steam ahead for the In his book, Digital Signage for greater exposure. dynaScan digital-signage market. With – Software Networks, Advertis- also will be showing a sleek the weakening of traditional ing and Displays: A Primer for vertical column display (the advertising-based content mod- Understanding the Business, dS0616), which end-users can els, digital signage is poised to Jim goodmon, president and use to display what are being fill in some of the revenue and CEO of Capitol Broadcasting called “virtual mannequins” in business-model gaps. Accord- Company, says, “As computers retail situations. ing to research from NSR, the get more advanced, getting into
Daktronics (Booth C12419), number of digital-signage sites the digital-signage business is meanwhile, will be unveiling an (average three to four screens going to get easier and easier. entirely new indoor SMd dis- per site) will grow from 210,000 It’s a great way to diversify. We play product called PS-6i. That in 2007 to 850,000 by 2010, re- already have a lot of the content, display features a three-in-one sulting in advertising revenues black-package LEd technology of $2.7 billion. that optimizes display con- “We’re definitely entering trast while providing a vibrant a period of sustained and still picture at ultra-close viewing very rapid growth,” says Harris distances. daktronics also has Morris, VP and general manager made strides in heat reduction software, server and editing in such displays, with a new systems for Harris (Booth custom metal alloy housing for N2502). “The general consensus the PS-6i technology. is that things will grow 7 percent
Among companies mak- to 12 percent in 2009 in dollar
ing strides with outdoor LCd terms, and that’s even in a bad
displays for digital signage this economy. growth in locations
year will be 2s2/Display Inte- over the next five years could be
gration Technologies (Booth as high as 30-plus percent, and
SL10222), which is expected to spending is expected to be more
introduce a new line of outdoor than $8 billion in total in 2009.”
displays based on Samsung digital signage is a logical fit
46-in., 1500 nit LCd technology. for local broadcasters. So much of
The systems are watertight, what it is and does is a part of what
continued on page 56 broadcasters are already doing.
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