decades with a camera on his going to shake up most people,” that content with are going to shoulder. “I know my job’s not gumbert said. “The workflow remarkably change,” he said. going to get any easier,” he said. of everything they do through-

But he’s up for the challenge out the day is going to have to more coverage
and looking forward to a more change because we’re putting To make his point hit home, gum-
organic approach to news. He another ball in the air.” The bert offered the following exam-
currently works as a solo pho- short-term silver lining: Employ- ple. Consider a traditional news-
tog, creating his own packages ees get to keep their jobs. room cuts back its staff to 10
for someone else to voice. He’s One final note on special- reporters and 12 photographers,
grooming other photogs to be ists: gumbert said that while the a total of 22 people. That station
able to do the same. business cannot afford special- competes with a station across
Add to this the flexibility to ists in most regards, there will town that has the same number of
work on the continuous news be a place for some specialists. people, but they are divided into
product during the day while “We’re still going to have content five reporters, seven photogs and
preparing for the finished specialists, but how they gather 10 multimedia journalists. The end
product at night. “That’s what’s the content and who they gather result is the traditional station
has 10 content reporters and the

competition has 15.

Multimedia journalists can be used to shoot the commodity news – the stories that every station has to cover but give it no competitive advantage. This frees up the traditional crews to work on producing standout packages that attract customers.

Out-of-Home Media Mobile TV Show Highlights Content

Change must happen “For people attending the NAB Show, their top priority has got to be to find new, creative, bold ways of reforming the operational model of their television station’s newsroom,” gumbert said, “and to find a specific, tangible process that gets more people on the street to make their local Web site and newscast more valuable today and tomorrow than they were yesterday.” ●

Production & Post Broadcast IPTV