Reducing OPe

Automation offers a solution.

BY BRAD DICK, EDITORIAL DI

IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media

With the world’s economies in turmoil, many NAB Show attendees will be looking to vendors to offer guidance in both equipment selection and future growth areas. gone are the days when new technology might be purchased simply for

AccuWeather.com is using Clear-Com’s CellCom digital

its newness.

wireless intercom system, connected to the Clear-Com

When asked for his thoughts

(Booth C6521) Eclipse Median Digital Matrix frame via a

on this year’s key NAB Show

Clear-Com E-Que card, for its communication needs.

themes, Michel Proulx, Miranda’s (Booth SU2807) CTO, said

Not only are small market looking for lower-cost ways to he believed there would be two stations turning to the camera get high definition on-air. Many overall themes. “One obvious for studio needs, but major still haven’t converted (to Hd), theme we’re all expecting to market stations are using the so we’ve taken some lower-cost see is a refocus on operational cameras as their primary studio products and, with third-party expenses rather than capital camera because it lets them camera control units and other expenses,” said Proulx. People switch from Sd to Hd economi- peripherals, turned them into are looking for ways to reduce cally, he said. JVC will continue lower-cost studio cameras.” operational expenses, espe-to introduce new products in Expect also to see momen- cially if that can help prevent this area, and at the NAB Show, tum building for studio camera having to reduce staff. The they will show the gYH-250 in robotics at the NAB Show best solution would be to rea variety of configurations with because of the cost savings purpose people to other tasks camera control units. they deliver. “It’s a very basic without losing capability or

Sony (Booth C11001) also calculation,” said gary Roton- reducing quality. will tap into this desire to delli, director of robotic sales One way to achieve lower economize in the studio, said for Vinten Radamec (Booth OPEx is through increased company VP B2B sales Jay dis- C6029). “With initial investment efficiency. Adding automation, hong. Expect to see Sony offer into broadcast robotics, like our its xdCAM Ex Hd camcorder Fusion system, you can rear-adapted for studio operations. range your staff and your call

you are in the United States.”

“Many broadcasters are strug- times, so you basically see a gling with advertising rates payoff from six months to two down,” he said. “They are years, depending upon where

What propels camera robotics at the show will be more than cost savings. Easier to use