technology at the 2009 NAB

Operating in a Challenging

Show, attendees and exhibitors

Newsrooms must re-engineer themselves to get the most out of their res

can find out more at the NICT Pavilion. The National Institute

BY SPRING SUPTIC, ASSOCIATE EDITOR, BROADCAST ENGIN

IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media

of Information and Commu-
nications Technology (NICT)

(Booth N925), a government- The TV news business has cycli- This current down mar-funded telecommunications cal ups and downs. Right now, ket can’t be treated like past research organization from it’s down. The problem is this downturns. Traditionally during

Japan, will demonstrate holo- isn’t a fleeting dry spell for the a rough patch, newsrooms graphic television coupled with newsroom. This one is here to get by if they cut back on a realistic demonstration of a stay, according to Jerry gumbert, discretionary spending and, if

3d sound system. president and CEO of AR&d needed, personnel. But that

Consulting in Fort Worth, Tx. won’t save the newsroom this

Differentiating 3D
and holographic TV

So what is the difference between 3d and a hologram? “Holographic TV is more of a 360-degree environment from any angle, while stereo 3d is more of a focus plane with elements in depth – either in front of or behind,” said Michael Phillips, market solutions manager for Avid (Booth SU902). Avid has been experimenting with the technology in post-production and has received many requests from content creators working on features films in 3d.

Holographic technology is different because, as goshen explains, it is “capturing an image from very many ‘eyepoints’ not for the purpose of creating a stereographic view, but for the purpose of being able to compose the image from any point in space.” ●