CNN
correspondent
Jessica Yellin
appears as a
“hologram” on the
news network’s
set in New York
during coverage
of Election
Night ’08 from a
special temporary
studio set up
in Chicago’s
Grant Park.

Out-of-Home Media Mobile TV

goshen adds that today’s vid- graphical representations, 3d given the recent advancements, eo segment archives are based simulations, player point-of- expect to see more growth of on the director/cameraman view visuals, 360-degree game this technology. decisions that were made when views and side-by-side com- goshen says there have al-the content was shot. If the parisons for broadcast graphics, ready been low-budget attempts cameraman missed the million- Web and mobile viewing. to recreate what CNN did, dollar facial expression, where These enhancements can indicating “that a new genre in does that leave the content generate new interactive TV-making has come to life.” provider? In terms of revenue, advertising opportunities and At the NAB Show, attendees “with holographic recording, one platforms for sponsors, as well can see a recreation of the tech-could change the point of view as additional revenue op- nology used on Election Night in post-production.” portunities for sports leagues, at the SportVU and Vizrt booths.

Holographic technology also content providers and multi- According to Kopp, SportVU will can be used by content provid- media platforms. According host a remote studio at its booth, ers in sports applications, as to Brian Kopp, VP of strategic and Vizrt will host a main studio. already is the case with some planning for SportVU, in addi- A hologram of a person in each European sporting events for tion to increased viewership booth will be displayed on a instant replays. SportVU, a Tel for broadcasters, holographic large plasma screen. Through Aviv-based innovator in auto- technology can generate rev- this interactive experience, at-mated Id and motion capture enue through sponsorship. tendees can gain insight on how technology (recently acquired The technology to produce a to use the technology. by STATS), offers technologies hologram is expensive, which is Aside from visiting com-that enhance sports content, why it hasn’t been used much panies that make holographic including play diagramming, by content creators. However, continued on page 48

Show Highlights Content Production & Post Broadcast IPTV