IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media
BY ANGELA SNELL, ASSOCIATE EDITOR, BROADCAST ENGINEERING
Election Night 2008 made his- Night, and viewers liked what production be made easier tory in more ways than one. they saw, giving holographic TV (mainly for cameramen who cur-Technologically speaking, TV its place in the spotlight. rently have to shoot something audiences were awed by holo- Before Election Night, that is not there), but whole new graphic-type images broadcast transmitting a 3d interview was markets will look to incorporate live on CNN, harkening back to challenging because doing so it in their tools and solutions,” the hologram of Princess Leia required sending a large amount says Nir goshen, director of us-in “Star Wars” more than 30 of data as well as powering the ability at Vizrt. years ago. actual tracking and visualiza-
CNN correspondent Jessica tion of the interview subject. To Benefits
Yellin and musician will.i.am, make it all happen, NAB Show Many content providers may both in Chicago’s grant Park, exhibitors Vizrt (Booth SL5508) be wondering how holographic were virtually transmitted to the and SportVU (Booth SL5011) technology could benefit them. network’s New York studio to worked together, combining “For now, the main benefit is report on the evening’s events. SportVU’s treatment technolo- the ‘wow’ factor,” says goshen. A circle of about 35 Hd cam- gies with Vizrt’s real-time track- Simply search “hologram” and eras were set up in a tent with ing and rendering software. “CNN” on the Internet. There a green screen, inside which Vizrt, a Norwegian company are more than 4,000 results, Yellin and will.i.am stood and specializing in innovative media confirming that CNN’s Election responded via an IFB audio con- production tools, currently Night technology generated nection. The images from the refers to the technology used on quite the buzz. cameras were processed in real Election Night as a “holographic But what about the future time and sent to New York via a effect” because the projection benefits of using the technology? dedicated fiber line. part is done using traditional “The benefits are both in quality
Through the technology, CNN compositing techniques, and the of content and revenues from the showed a 360-degree hologram holographic image is not really content,” says goshen. In terms image that made it appear as there. It is there only for the of quality, the director can treat though Yellin and will.i.am were viewers – on the TV screen. a segment of a remote interview live in the New York studio “When we will be able to as if the interviewee were at the with CNN anchor Wolf Blitzer, project a hologram for real – in studio. “It allows for much more despite being in grant Park the thin air – that would defi- intimate capturing of what goes with more than 1 million people. nitely be a turning point in the on in an interview – closeups, More than 71 million viewers marketplace. At that point, not long shots, using Steadicams tuned into CNN on Election only would professional TV and shoulder cams,” he says.
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