The best bang for the buck.
IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media
BY CHRISS SCHERER, EDITOR, RADIO MAGAZINE
While the government sorts out and others will be ready to are adding Hd2 and Hd3 ways to get the economy back equip stations just entering the streams to tap the resource. on track, radio broadcasters Hd Radio arena. Last year, we Some stations are looking for are looking for ways to move saw a good bang-for-the-buck program sources that can be ahead with the evolving technol- announcement with the embed- quickly installed, and automa-ogy without breaking the bank. ded exporter concept. Likewise, tion system suppliers such as There are several emerging and Harris and Nautel showed Enco (Booth N7607), Broadcast developing technologies taking transmitters that required a Electronics and RCS (Booths the spotlight at the NAB Show smaller footprint, which means N5917 and N5617) are ready to this year, and as you consider less transmitter room. Expect to help, as are syndicated pro-implementing any or all of them, see similar announcements that gram suppliers. chances are your attention help stations save money while Other Hd Radio advances will be focused on getting the making the switch. will tout the data capabilities of maximum effect from the effort. The data side of Hd Radio Hd Radio, such as the Braille Put another way, you want the has been getting plenty of atten- transmission from NPR and biggest bang for the buck. tion lately. The Electronic Pro- enhanced traffic services.
A few technologies will be at gram guide, a project headed the center of attention this year. by the NAB FASTROAd, was Interactive digital
Not surprisingly, they involve unveiled at the NAB Radio Show The importance of reaching
digital technology in some last fall. The progress has been and engaging listeners through
fashion. Some are developing steady, and the NAB is behind
areas that have been on display phase two of that project now.
before. Others are relatively With FM Hd Radio comes
new territory for radio. the ability to multicast. Add-
ing a new revenue stream
Digital moves on is a powerful incentive to It’s no surprise that Hd Radio adopt the technology, will be omnipresent again this and many stations year. The transmission side has
been covered well so far. Harris
The Arbitron
Portable People
tronics (Booth N6732), Nautel
Meter will
change how
stations market
(Booth C1324), ERI (Booth C1307)
to listeners.
References:
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