by videotape. The freedom to and tape for long-term archive,”
develop new workflows for file- said Affeld. The trick is to
based production means that “have the right data at the right
dAM products are now adding time in the right place,” espe-
workflow applications tools to cially when multiple users are
their toolkits. This year at the working on different projects in
of dAM in broadcast.” Broad- NAB Show, watch for improve- parallel, he added.
casters, in his opinion, can now ments in usability. dAM should dAM is about to enter this
see the value of dAM to help no longer be simply a “super” era, leveraging these technolo-
get more return out of content file explorer, but should inform gies as part of the production
with reuse models. users where they are in a pro- processes. Key to this next step
Content creators are moving cess and what to do next. are metadata and standards.
away from the old linear flow New developments from With standards, dAM can unify
of shoot, cut and air, to a non- the world of social media systems from program rights
linear world. The first run of a are promising to change the management through to finance.
program on a major network in way programs are made. The Much a part of dAM is the
Hd is followed by a reversioned processes of social media, like management of file archives.
delivery to secondary distribu- wikis and blogs, have ready Mike Knaisch, president of Front
tion channels from specialty application in the content-cre- Porch Digital (Booth SU6117),
cable and satellite channels to ation business. They suit the says: “I think what was once a
the Web. Not only must material freeform collaboration needed rather narrow application of ar-
be converted to different resolu- to create programs and com- chive management is now more
tions and aspect ratios, but also mercials, and they also can central to the overall workflow in
international versions be used to interact with the broadcast facilities. We connect

G WORLD EDITION

must be created with viewer. “dAM puts content in to more areas in the broadcast subtitles and additional motion, enabling collaboration,” workflow, including playout, language tracks. Link- said Scott Bowen, president of newsroom, editing and posting these processes to Artesia (Booth SU11417). production . . . in a centralized the property rights and In the view of Jon Affeld, se- workflow that we manage.” financial systems be- nior director of product market- It has never been easier to comes complex, and a ing, BlueArc (Booth SL12405), prove an ROI for dAM, so this dAM system can serve dAM users increasingly will be year could be the best year as a hub to connect taking advantage of tiered stor- to date to look at the systems back-office functions age to benefit from the best mix being offered at the NAB with real-time editing possible of performance and Show. dAM is no longer just for and playout. price. “Expect to see digital enterprise-scale broadcasters.

Early dAM deploy- asset management systems Several products now scale to ments supported the offering solid-state memory as the mid-market or smaller, and conventional broadcast ‘tier 0,’ then Fibre Channel or for those who have moved to production workflows SATA storage, and then longer- file-based workflows, dAM is that were imposed term, high-capacity storage key to managing content. ●

Out-of-Home Media Mobile TV Show Highlights Content Production & Post Broadcast IPTV