creators) can now see the value
of dAM to enable more return from content and to support Broadcasters increasingly recognize the value of dAM. reuse models,” he said.
IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media
BY DAVID AUSTERBERRY, EDITOR, BROADCAST ENGINEERIN
Chris West, VP of worldwide broadcast sales at SeaChange
(Booth SU12009), said: “Visitors digital asset management Not only that, but there is the to our booth at NAB will have (dAM) was once looked upon need to repurpose content for the opportunity to see firsthand as a way to catalog, browse delivery to the new channels how we are driving the global and manage a video archive without increasing costs. Once transition to Hd, whether its for applications like broad- video is represented by a file, it through our complete workflow cast news. becomes easy to use dAM to solutions, digital video systems With the move to file-based track the content throughout all or rubbing elbows with fellow production and the introduc- of the content processes. Blue broadcasters who are suc- tion of multiple new distribu- Order (Booth SU7506) now in-cessfully using our technology tion channels, including Web, cludes document indexing and in the field.” mobile and IPTV, the technical searching in documents, so us-
If you haven’t already gone architecture of a broadcast ers can use their media archive tapeless, the risks of change facility must change. Only to manage any asset – video, are more perceived than real. then will there be a real gain audio, images and text.
The NAB Show is a great from the potential efficiencies Over the past 18 months, time to see how the entire of the IT infrastructure that Chris Simons of Harris (Booth content-creation process from serves tapeless operations. N2502) has seen “more uptake acquisition to distribution can leverage an IT infrastructure when workflows migrate from the handling of videotape to managing digital files.
By embracing a file-based workflow, content providers can benefit from the many advantages in improved efficiency and lower costs, and set up their operations for the new world of multichannel content delivery.
In the words of Ed Casac-cia, director product marketing, servers, at Thomson (Booth
SL106): “More can be done with less than you imagine.” ●
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