existing computers and networks play a significant role in realizing the capital savings produced by this convergence.

“The possibility of expanding the system (an intercom) on an IP platform can grind down your cost of installation because you could use an existing computer platform,” he said. More significantly, technology convergence can reduce other capital outlays.

For instance, a new control room that would have been built for a dozen people could

WPEC-TV in West Palm
dP600, and it will provide output be scaled back by giving some
Beach, FL, is creating
for multiple types of distribution of those production personnel
workflow efficiencies in
platforms,” he said. “One output full intercom function access in
its new control room with
could be for a streaming mobile their offices or cubicles via IP
Ross Video’s OverDrive
server, another could be for the connectivity, he said.

(Booth SU1807).

Internet and a third for the broad-

offering a new revenue stream or cast network.” Studio savings greater return via technology will Technologies that help facili- Leveraging technology to be important at the NAB Show. ties expand and repurpose gear grapple with the demands of For stations looking to support they already own to extract more today’s sour economy extends content creation for multiple value and reduce capital outlay beyond the control room. In distribution platforms without also will play an important role the studio, many broadcasters inflating their personnel budgets, at the show. “What we believe is have shown a willingness to technology is the key. Case in happening in the market is what economize, even as they take point is the dolby dP600 program we are terming ‘convergence of on the expense of upgrading to optimizer, said Lou Leporace, technologies,’” said Bob Boster, high definition. To dave Walton, senior product manager at Dolby Clear-Com (Booth C6521) direc- national marketing communica- Labs (Booth N1815). The device tor of sales, North America. In tions manager at JVC (Booth enables greater automation Boster’s view, this means tying C4315), that means lower-cost in the preparation of content together different platforms by alternatives to traditional studio for broadcast by intelligently using the intercom matrix as a cameras. “It’s no secret that analyzing audio and automating central nervous system for any broadcasters have been adopt-loudness normalization for media mix of traditional matrix com- ing our ProHd cameras – the and audio formats regularly used ponents, IP-based panels and g YH-250 – in studio configura-by broadcasters, he said. “You integrated wireless. tion,” he said. drag a piece of content to the IP components that integrate continued on page 4

Out-of-Home Media Mobile TV Show Highlights Content Production & Post Broadcast IPTV