RECTOR, BROADCAST ENGINEERING
television stations. The rollout
of mobile dTV will give them the
DTV Spectrum allocation Flexibility:
opportunity to experience all of
19. 4 mb/s DTV Spectrum per Station
100%
those benefits.” 90% 4–6 mbps
80% • 2–4 mobile video channels
With mobile d TV, broadcast- 1–2 mbps
70%
ers can extend the reach of their 60% 3–5 mbps • High-end hi-def...
content, said John Eck, OMVC 50% ...or additional Sd multicasts
40%
executive committee member and 30% 10 mbps
• High-definition primary feed
president of NBC TV Network and
20%
10%
Media Works. Mobile d TV pro- 0%
vides “consumers with more flexibility in how they access news,
sports and entertainment pro-
DTV Spectrum allocation Flexibility: non-neTWoRk aFFILIaTe
gramming,” he said, adding that it
19. 4 mb/s DTV Spectrum per Station
100%
opens “the door to a new world of 90% possibilities for our advertisers.” 80% 10–13 mbps • 10–13 mobile video channels
70%
“For a relatively small capi- 60% • Data or ancillary services tal outlay, broadcasters can 40% 1–2 mbps • Additional SD multicasts
50%
upgrade their existing trans- 30% 3–4 mbps • Standard-definition primary feed
mission infrastructure to offer
20%
multiple channels of entertain-
0%
ment, news and public affairs
programming. This truly marks
Broadcasters have flexibility in determining their
a new day in mobile broad-
bit budget allocation for mobile DTV service. The
casting,” said Vince Sandusky,
graph compares possible bit allocations of a
president and CEO of LIN TV.
network station to that of a non-network station.
(Source: Open Mobile Video Coalition.)
“ATSC Mobile d TV will allow broadcasters to leverage the phones, small hand-held TVs, Those plans have been in play wireless and local nature of laptop computers and in-vehicle for many months, and compat-their dTV transmission,” said entertainment systems. Many of ible handsets are scheduled to
ATSC President Mark Richer. these devices will utilize exist- be released later this year.
“Broadcasters will be able to ing ubiquitous technologies to Several demonstrations will provide new compelling ser- provide a return channel for true be presented on the exhibition vices to consumers utilizing a interactive applications.” floor. Attendees should put Har- wide array of wireless receiv- Broadcasters still need the ris (N2502) on their booth list to ing devices, including mobile cooperation of handset makers. see mobile TV in action. ●
Out-of-Home Media Mobile TV Show Highlights Content Production & Post Broadcast IPTV
References:
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