IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media
BY BY KEVIN FITCHARD, SENIOR EDITOR, TELEPHONY
The goal of extending broadcast encompassing 63 stations in television to the wide-open 22 markets, among them ABC, world of mobility has been an NBC, CBS, Fox, ION Media elusive one. For the last three Networks, The CW Television years, a variety of mobile TV Network, MyNetwork TV and technologies, platforms and PBS affiliates. Unlike MediaFLO operators have emerged, but so and other mobile TV providers, far, we’ve yet to see any service the OMVC broadcasters aren’t with widespread appeal emerge. programming these new mobile
This year, as well, a lot of TV channels with a mixture of live activity is brewing in the mobile TV, mobile-optimized and repur-TV space. Though it’s probably posed content. Instead, they’re far too early to call 2009 the year simulcasting an MPEg- 4 AVC-of mobile TV, the foundations for encoded feed over a portion of what will become mass-market their d TV spectrum and using the mobile TV networks are being same transmission equipment
laid. Qualcomm (Booths C2146 with a few modifications. and OE429) aims to complete its These new networks are still January was intended to “spur nationwide rollout of MediaFLO, in the trial phases, exploring not the device-makers to have de-giving it a consistent broadcast only the feasibility of offering a vices ready,” she said. “We’re footprint not only across the mobile TV service but the pos- going to see more momentum in country but within many of its sible business models they can this space. More broadcasters major markets. Perhaps most build around it. A full-scale com- will come online at NAB.” significantly, though, traditional mercial launch won’t be likely While broadcasters build and broadcasters are entering the until later in 2009. But OMVC test their own networks, Qual-mobile TV space, using their Executive director Anne Schelle comm is already selling mobile existing transmission networks said the organization wants to TV service, although its audience and new d TV spectrum to over- draw as much attention to the is still limited. The transition of lay mobile TV networks featur- pilots as possible, not only in an broadcasters from analog to ing local programming. effort to recruit other broadcast- digital spectrum has prevented
In January, the Open Mo- ers but also to signal to device Qualcomm from rolling out its bile Video Coalition (OMVC) manufacturers a sizable mobile MediaFLO network nationwide. announced its broadcasters TV market is brewing. It essentially has nationwide would rollout mobile TV pilots OMVC’s announcement in rights to Channel 55 on the UHF
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