Chris Brown, NAB
executive VP, Conventions
and Business Operations,
says this year’s

going green in an

convention will offer
three new technology

All-electric Machine

One lucky NAB

pavilions covering 3-D,

Show attendee

mobile technology and

will leave Las

content commerce.

Vegas with a ZENN

provide the opportunity, all in pollution-free car. one place and in a manageable This year, Earth way, for attendees to get their day (April 22) oc-arms quickly around what is curs during the really happening in a particular NAB Show, and to emerging category or tech- celebrate, the asso-

nology. They provide a quick ciation and VCI So-

VCI Solutions is sponsoring a

education, and they provide lutions have joined

sweepstakes at the NAB Show

quick access to some of the key forces to sponsor

that will see one attendee win

players in each of these areas. a giveaway of the

the ZENN all-electric car.

They, of course, will get to ZENN, an all-
see new products. In some electric car from ZENN Motor selected at random from all
cases, they may even get to see Company in Ontario, Canada. the entries on April 22.
products that are not yet on the The environmentally friendly VCI Solutions, which
market. So there’s a real conve- ZENN, or Zero Emission, No provides sales, traffic, bill-
nience factor. Noise, vehicle is a 100-percent ing, scheduling and account-
electric car that can achieve ing software solutions for

What efforts are made to speeds up to 25mph and travel broadcasters, is sponsoring coordinate the conference 35 to 50mi on a single charge. the giveaway because it program with the special show The attractive two-passenger demonstrates the company’s features to provide a cohesive, car is the perfect transportation “forward-thinking vision for the comprehensive treatment of for urban dwellers looking to get future and our environment,” a hot area of technology? to their destination in an envi- said deanna Kennedy, director,

CB: This is another key piece ronmentally friendly way. marketing communications for of our strategic planning. We The ZENN will be on public VCI Solutions. do focus a lot of attention on display outside the front “By sponsoring and partner-trying to make sure the confer- entrance of the Las Vegas ing with NAB on their green ef-ence program and the exhibit Convention Center during the forts and this giveaway, we are floor complement one another. NAB Show. Attendees are afforded an excellent opportu-

A disconnect can certainly invited to take a closer look nity to build momentum not only confuse our audiences, and it and enter for a chance to win for the show, but for our brand,” continued on page 32 the car. The winner will be she said. ●

Out-of-Home Media Mobile TV Show Highlights Content Production & Post Broadcast IPTV

References:

http://www.nabshow.com

Archives