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IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media

Much planning, consultation and research goes into making the trade show the leading venue for today’s most important media technologies, says Chris

Brown, NAB executive VP, Conventions and Business Operations.

 

How does the NAB try to keep ongoing strategic dialog. We will see everything from con- the show floor fresh with new are constant “students” of the tent players like Electronic Arts features to reflect the constant industries that are represented to content delivery networks evolution of technology? within the show. We read. We and other broadband video CB: Well, that’s a great ques- surf. We talk to our custom- entities. We are producing that tion. We spend a lot of time ers – attendees and exhibitors pavilion in partnership with and effort focusing on this as it – and other key players from VideoNuze and Will Richmond, is truly critical to the success all sides of the industry. We do who talks about it in terms of of the show. As the worlds of our research, both formal and the syndicated video economy, entertainment, media and tech- informal. In some cases, we and that ultimately addresses nology all continue to evolve, also do get formal input from the idea of content delivery we have to be able to stay with industry representatives via across multiple platforms.

– or better yet, in front of – the advisory committees. As for the other two pavil-key trends. Otherwise, we risk ions, 3d – that is stereoscopic seeing the show lose focus and What new features can 3d – will continue to be a potentially relevance. attendees expect this hot topic at the show. That’s

If you’re interested in the year on the show floor because it continues to be a actual process, I am not sure showcasing hot technology? hot topic among all the major there is much I can tell you. It is CB: We are excited to be content players who are pump-not linear. Rather it happens via introducing three new pavil- ing more and more 3d product a combination of activities and ions: one for 3d, one for Mobile into the pipeline.

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Solutions and one focused on Content Commerce. While How will the typical NAB the latter does not necessar- attendee benefit by visiting ily have a primary technology these special technology focus, the reality is that, with features, whether it’s the IPTV new forms of content and new Pavilion, the d TV technology delivery platforms, it is almost showcase in the South Hall or impossible to focus on con- any other special attraction? tent without focusing on the CB: These featured exhibits technology that enables that and pavilions are great touch-content. So in that pavilion, you points for the attendee. They