IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media

are increasingly employing dPI to help make sure video services aren’t stuttered by less time-sensitive traffic, such as e-mail or simple Web-browsing.

Cisco Systems and Alcatel-

Lucent have in recent months announced bold strategies to enable a world where video content can seamlessly be transported to almost any device, with those transitions being managed by telecom carriers as a service to content owners.

Though it could take a few years to enable all the necessary changes, said Tim

Krause, Alcatel-Lucent’s chief marketing officer, when they

arrive,“Telecom service provid-ers] could go to a content owner

Content Delivery
Networks

and say, ‘I’ll make sure you get
paid. I’ll manage the digital
delivering a better experience for Internet TV watchers.

rights in the network, and when

BY DAVID AUSTERBERRY, EDITOR,

a consumer consumes it, I’ll

BROADCAST ENGINEERING WORLD EDITION

take care of it on their phone bill.

They’ll pay me, and I’ll ensure you get paid. Secondly, I’ll make Today’s content producer is CEO of Grab Networks (Booth sure your content, when you expected to have a presence SU2724). “First, there must be give it one time to You Tube, gets on the Web. Most TV stations licensed content to satisfy the transcoded into any format, have run Web sites for years, needs of video-hungry publish-whether it’s a Samsung handset, but now the public expects to ers. Second, there must be a an iPhone or any other handset see a comprehensive selection large syndicated affiliate site in between. I’ll make sure it has of video, ranging from news network to create meaningful the right fit and form for the clips and previews of upcoming monetization. Third, there must screen it’s going to be con- programs to complete episodes be a system for marketers to in-sumed on. And if you want, I’ll of their favorite shows. sert their message into indexed make sure it’s really high quality. “There are three things that and categorized content.”

If we do that for you, you’ll have the broadband world requires Setting up the Web site used access to millions of subscrib- for the economics of online vid- to involve simply loading pages ers you never had before.’” ● eo to explode,” said Fred Singer, onto servers at a remote data