IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media

concerned about privacy issues can choose to set up profiles and personal preferences for themselves at the time of deployment, said Jean Macher, director of marketing for headend networks and integration solutions at Thomson (Booth SL106).

A recommendation engine can then track the consumer’s viewing habits and make individual recommendations of similar content, said Macher.

One approach getting a much closer look is the integra- That’s why the Internet where digital content, including tion of Web services into exist- connections to IPTV services photos, videos and music, can ing set-top boxes and/or game are likely to be used to deliver be stored and accessed by any consoles. Rather than subscribe specialty video content or other networked device, including to a service, such as Roku or content altogether. For example, TVs and PCs.

Vudu, which adds expense Verizon’s FiOS TV service It’s even possible, using in-and requires a separate box, enables a game console to be expensive Web cameras, to use consumers are able to network plugged into a set-top box to ac- the in-home network to provide their IPTV set-top boxes with cess network-based games that a remote security service or some existing game consoles can then be played on multiple even to use new wireless net-or directly with their personal devices, including cell phones, working devices to offer remote computers to view over-the-top although this isn’t offered as a energy management, but those videos on their TV screens. commercial service yet. services go well afield from

It’s not likely that OTT video Equipment vendors such as video entertainment and are not will become dominant, how- Calix have demonstrated the likely to be a focus at NAB. ever. Consumers aren’t likely to ability to use a game console, One capability likely to be on want to watch Internet-quality the in-home IP network and a display at the show, but not yet video on large-screen or high- PC to deliver not only high-def- commercialized, is advanced ad-definition screens, warned inition and standard-definition vertising – adding targeting and consultant Rory Altman, director video but also shared digital interactivity to TV advertising. of Altman, Vilandrie & Co. “We media, such as photos and While IPTV service providers are want a dominant experience in music, stored on the PC. in a position to collect informa-the home which is immersive,” The side benefit of installing tion about what their customers Altman said. “People want IPTV is the creating of a home are watching, the business mod-real-deal commercial content. network, linking PCs and TVs els for sharing that information They won’t accept pixilation or and potentially other devices, with privacy protection built in lower-quality pictures.” such as home media centers are not yet complete. ●