Expect to see a variety of IPTV developments aimed at making the service easier to use and more inclusive of other technologies.
IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media
BY CAROL WILSON, EDITOR-IN-CHIEF, TELEPHONY
As IPTV becomes available to of IPTV and the lessons they’ve said. “We have a view, a vision more U.S. homes, the service learned. It’s not about launching of where we thought the TV itself is evolving, enabling IP TV IPTV anymore; it’s about how to business could, should, would providers to offer much more monetize it, what the issues are, go and with IPTV (what) we than a basic video service. This how can we be more efficient, could do for customers over evolution is key to the success plus we’ll be talking about qual- time. It went beyond, ‘Let me get of IPTV because the telecom ity of experience and quality of ESPN to a customer and figure service providers that are service. We’ll have Orange [of out what is next.’ We always investing to offer the service France] there. They have been had a view of whole-home dVR face tough competition on two live with IPTV for several years.” and applications. We thought fronts: from cable operators To date, one of IPTV’s about the service in those kinds poaching their voice customers strengths has been the ability to of terms. It was an awful lot of and from Internet-based video provide a more expansive digital work getting ESPN to the home. offerings that give consumers video recording capability. AT&T Certainly the first step was a the chance to watch program- (Booth C1451), which passed the big one, but we did imagine a ming on their own schedule. At 1-million customer mark for its broader service. I want to crow the NAB Show, expect to see U-verse IPTV offering in decem- a little about our partners – the more unique IP TV features ber, launched Total Home dVR in network, engineering, design as well as more integration of the fall of 2008, giving consum- and systems people listened to IPTV with other services in ers the opportunity to record up that and built a network capable the home, such as voice, home to four shows at one time and of doing what we imagined.” management and digital media view them from any TV set in Coming soon, however, will management. the home. be even more on-demand capa-
“The biggest thing with The beauty of IPTV is that bilities that don’t even require respect to IPTV (is) we are not the upgrade to Total Home the consumer to record a show talking very much at all about dVR – as well as any other in advance. Singtel in Singapore companies launching IPTV – feature upgrades – is made will be the first telecom service they’ve already done it and with no changes to the set-top provider to test new IPTV soft-are reconfiguring what they’ve box and no need to roll trucks ware that will enable consumers already done,” said John Abel, or dispatch personnel, said Jeff to watch any TV show on their organizer of Telecom2009 at Weber, VP of video and enter- own schedule, to restart a show NAB. “We have some carri- tainment at AT&T. from its beginning regardless of ers – like Telus – who are going “I think it comes down to two when they started watching and to talk about the first 1,000 days fundamental items,” Weber to watch previously aired shows
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