tV

ERING

In the words of Proulx, tak- difference might be ing on 3gb/s just to get 1080p minor. What was needed images “…represented a lot to justify building a of work for only a little return.” 1080p infrastructure was

While 1080p images may be something highly visible,

higher quality than 1080i im- something where the ages, by the time the content is viewer would immediately see a

This 3Ality Digital (Booth

passed through MPEg encoding difference. According to Proulx,

SL9220C) TS- 4 rig used

and decoding, and perhaps a that’s 3d television.

dual Sony (Booth C10515)

cable infrastructure, any visible Proulx anticipates many of

HDC1500 cameras

this year’s exhibitors will be

mounted side-by-side on

focused on offering that same

a special rig to capture 3D

3gb/s infrastructure, but now

television for the Dec. 4

leveraged to implement 3d and

NFL game between the

stereoscopic TV, he said. “We’re

San Diego Chargers and

expecting to see a high level of

Oakland Raiders. The 3D

interest in 3d or stereoscopic

broadcast was sent live

TV”, he said. “We believe this (3d

from San Diego to theaters

television) is a better justification

around the country.

of 3gb/s than was 1080p.” People won’t miss this improvement.

The key advantage of 3d is convinced that 3d television that the images are unique and and film content will increas-immediately visible. Addition- ingly be produced. The advent ally, 3d has garnered some of more and exciting new con-success in movie theaters with tent, combined with available both animated and live-actor 3gb/s technology for profes-releases. In addition, there have sionals and 1080p, 120/240Hz been several successful live consumer displays make the broadcast events. Miranda has implementation of 3d much assigned several engineers to more likely than it might have keep tabs on the interest among been only one year ago. People consumers in 3d televisions. love technology, but they only

After completing a round buy that technology when they of visits with clients at major can easily perceive an improve-television networks and in Hol- ment or benefit. 3d television lywood, Proulx said he became and film provide both. ●

Out-of-Home Media Mobile TV Show Highlights Content Production & Post Broadcast IPTV