2 Hottest Tech Trend of All May Be Protecting Economic Health

4 Reducing OPEx

8 Technology Pavilions

9 Exhibit Hall Map

www.nabshow.com

10 Stereoscopic 3d Technology Trends

12 dream Works Speaks Out on Stereoscopic 3d

Welcome to the greatest echnology show on earth

15 Content Creation, Consumer devices to Come Together in Las Vegas

17 Content Theater

HRIS BROWN, EVP, Conventions and Business Operations, NAB RAD DICK, Editorial Director of Broadcast Engineering Magazine

18 Watching TV in a New Light

20 3gb/S Offers gateway to 3d TV

e NAB Show has a long-standing However, catching a glimpse of that
adition of presenting the latest picture can be a tough thing to do in
chnology influencing the direc- Las Vegas – especially with the whirl-
on of professional content cre- wind schedules so many keep during
ion – from traditional TV and radio the NAB Show.
oadcasting to emerging media This digital pre-NAB Show floor
stribution platforms, like the Web planning guide is presented to offer
nd mobile devices. the reader a bit of guidance before
Every year, tens of thousands the show by putting many of the
professionals from around the technology trends expected to
orld converge on Las Vegas from surface at the NAB Show into con-
disciplines of broad- text. The editors of Penton Media’s
a ction, post-production, media-related magazines, including
o st video, radio, audio Broadcast Engineering, Broadcast
n , Web, mobile media, Engineering World Edition, Radio,
gaming, graphics, ani- Millimeter, Digital Content Producer,
and IPTV. Most share Mix, Sound & Video Contractor, and
pose: to identify the Telephony, have contributed stories
o nology trends that will to this guide. All shared the same
fluence how they do business in mission: present the hottest technol-
e coming year and beyond. ogy trends anticipated for the NAB
This year’s edition of the NAB Show so those who attend can bet-
how is no different. More than ter sort through the sheer breadth
600 exhibitors, hundreds of ses- and depth of the NAB Show.
ons, panel discussions, technical We hope you find this guide in-
esentations and papers, keynotes teresting and useful in planning your
nd technology-specific pavilions will experience at this year’s NAB Show.
nergistically work together to paint We look forward to seeing you in
picture of where the technology Las Vegas.
nd by extension the industry and
ose who work in it – are headed.

22 IPTV Evolves Beyond the Basics

25 Network Innovation Races along with Video growth

27 Event Highlights

28 Content delivery Networks

30 NAB Show Sizzles with Hottest Media Technology

31 going green in an All-Electric Machine

32 NAB There

33 New Exhibitors

34 Mapping the Mobile TV Landscape

36 Mobile TV Ready for Primetime

38 Changes Afoot in the Audio Production Landscape

40 File-Based Workflows

42 digital Asset Management

44 Radio Technology Evolves

46 Holographic TV Makes Headlines on Election Night

48 Operating in a Challenging Economy

52 digital Signage Advances on Multiple Fronts

54 Broadcasters Positioned to Tap digital Signage