Watching tV in a New Light

Expect to see stereoscopic 3d technology advancements.

IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media

BY ANGELA SNELL, ASSOCIATE EDITOR, BROADCAST ENGINEERING

 

If the past year is any indication, Theater sessions, where at- FOx Sports broadcast a special
stereoscopic 3d technology will tendees watched footage of a 3d version of college football’s
be a hot topic at the NAB Show. dallas Mavericks NBA basket- BCS game, which was seen
In that time, viewers got a taste of ball game in 3d Hd. Next, the by 1,200 people gathered for
3d, leaving them wanting more. NFL experimented by broad- a special viewing at a Las
casting a football game be- Vegas hotel and transmitted via
not your father’s 3D tween the San diego Chargers satellite to more than 80 digital
First came opening day of the and Oakland Raiders in 3d dec. theaters around the country.
2008 NAB Show, which was 4 to theaters in Boston, Los An- “As the BCS simulcast
coined 3d day at the Content geles and New York. In January, showed, an Hd production
truck can be retrofitted

to originate 3d coverage,” said Steve Jacobs, VP of broadband strategy and alliances at Sony (Booth C10515). “That signal was distributed in an otherwise-con-ventional Hd-SdI feed that encapsulated the stereo (left eye, right eye) images. Standard satellite gear was used to transmit and receive the signal,” he said.

For the BCS broadcast, mobile production company game Creek

Stereoscopic 3D production of live events is gaining momentum in the United States and internationally.