IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media
consoles today have the abil- security is more important cable channels and a variety of ity to deliver online content, than ever. Verimatrix and other Internet content all delivered including movies, music and security vendors will be present over the air. That means telcos interactive features to the TV at the show to demonstrate sup- can get to market quickly and set. A question vendors and port for a variety of TV, broad- without the steep investment service providers will likely cast and IPTV products. required of IPTV. Sezmi plans an pose at the NAB Show is how Outside of video content, aggressive commercial rollout and where is the content go- audio also will have an impor- in 2009, according to david All-ing to get served to consumers tant role to play at the NAB red, vice president of marketing – in the game system, the STB Show. Hd radio, in particular, for the company. or directly in the TV set? The and an increasing focus on “Consumers want a better answer for this year’s show mobile applications will be top- value than inflexible bundles, may be all three, according to ics for discussion. Vendors will and they want a better experi- Verimatrix (Booth C2051) VP of showcase the latest in mobile ence with more on-demand Marketing Steve Christian. devices and consumer add-ons content,” Allred said. “As a
“No longer do you just to cell phones and PdAs to result of the limitations of linear watch the big screen, and supply Hd radio. TV, they can go online for it. We that’s the end of it,” Christian “On the audio side, the NAB are allowing for a more social said. “It’s multiple consump- as a whole is pushing pretty experience around that content.” tion points around the home hard and working with a number While consumers reap the and sharing TV on different of cell-phone providers to benefits of these end-devices devices. TV on game consoles get FM transmission in more and services, for the NAB and – the PlayStation 3 is not in the phones in the U.S.,” Brown many attendees, the focus will living room typically, it’s in the said. “There is about 8 percent be on enabling technology to den. Sharing content you have penetration now in the U.S., but get to the home. Brown said the access to – incoming services through some of the discus- NAB is concentrating on tying and dVR content and Internet sions we’ve had, we think there the content and content players content seamlessly presented is opportunity to dramatically into the device space to illus-on it without breaking security. push that number up. It’s a fea- trate how they work across a When you think about that and ture set most people want. It’s number of interfaces. This mar-try to do it on a wireless de- a matter of cutting deals with riage of content and devices vice, like a mobile phone, that providers and figuring out the will be a major theme woven brings in additional challenges business model.” throughout the NAB Show’s as well. But we know our When it comes to the busi- conferences and exhibits. customers are looking for this ness model, Sezmi will demo its “In addition to what will in order to provide competi- product aimed at saving service happen in the home, there is tive services and differentiate providers significant money all of the content preparation them at the high-end of the and time in offering television leading up to arriving in the pay TV.” services to the home. The home,” Stein added. “You will
As more and more devices company’s end-to-end product see more of that at NAB than in infiltrate the home network, includes a full broadcast lineup, the past.” ●
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