BY SARAH REEDY, ASSOCIATE NEWS EDITOR, TELEPHONY
Although the NAB Show inher- said. “Most of what you see at increase their entertainment ently is not a consumer device- our show and most of what is and value inside of the home. centric show, this year’s event bought and sold there is ev- When it comes to new will showcase the range of erything that goes into and up content this year, perhaps the devices responsible for bring- to that point. It’s all filling the most exciting developments ing the next generation of pipeline, and the actual form relate to the third dimension. content and entertainment factors and consumer device The NAB Show is likely to focus into the home. One focus of pieces will be seen there, but on 3d throughout the content this year’s edition will be how as a byproduct of everything creation workflow as well as content can make the latest else being shown. We believe showcase consumer devices consumer electronics gadgets there is an interesting synergy that support it, said Marty Stein, come to life. between content and the con- senior marketing director for
Like the content itself, the tent development side and the IP Video solutions at Motorola consumer device market is in actual end-device piece. It’s a (Booth SU4417). Last year, 3d a state of constant evolution question of which end is wag- was a talking point for the big as manufacturers adjust to ging which end.” screen, Brown added, but this consumers’ desire for anytime, The answer, he said, ebbs year companies are bringing it anywhere access to entertain- and flows. Sometimes the into the home. The NAB Show ment and their increasingly devices will dictate the content is also partnering with the 3d@ budget-conscious attitudes being flowed into them, and oth- Home Consortium, formed towards purchasing in an er times the content will dictate at last year’s NAB Show, to economic downturn. As such, what devices are necessary. introduce a new pavilion with mobile devices and applica- This year, consumers will also a focus on 3d content-creation tions will be a highlight of have a larger voice in dictating technology as well as the gear the NAB Show, according to both the type of content and the consumers will use to enjoy the Chris Brown, NAB executive type of devices gaining popu- latest 3d presentation.
VP of conventions and busi- larity, and they will vote with Another popular form of inness operations. While he said their pocketbooks. The latest home entertainment has been not to expect new consumer industry forecasts project the the gaming industry, and as items on the show floor, the consumer electronics industry gaming consoles have become big players will focus on their will see a 6 percent decrease synonymous with content high-end devices. in revenue this year compared platforms, they, too, will enter
“The consumer piece for us to 2008. More and more con- the NAB equation. Many game is the end piece of it,” Brown sumers will look for ways to continued on page 16
Out-of-Home Media Mobile TV Show Highlights Content Production & Post Broadcast IPTV
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