hungry for innovative content. at for the foreseeable future. “This year is going to be

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“This could be traditional 2d Vic Love, a Los Angeles- about content producers trying content where a 3d element based stereographer who has to monetize their content away of ‘surprise’ could be added worked with 3Ality Digital from the traditional theater dis-to make an impact,” suggests (Booth SL9220C) and shot tribution model,” he says. “A lot Alioscopy CEO Philippe Roche. independent projects with of 3d studio films are going to

But unless content produc- Iconix (Booth C11344) stereo take all that theater real estate. ers can make money produc- rigs in recent years, sees mon- With new distribution models ing stereoscopic content, the etization as the biggest hurdle – into the home, etc. – that are nascent home and public that needs to be cleared if the not traditional, as soon as you display markets will be devoid chicken-and-egg problem is can monetize the content, there of stereo 3d material to gawk ever going to be resolved. will be a lot more produced.” ●

The NFL and FOX Sports experimented with 3D when they presented
the Dec. 4, 2008, game between the San Diego Chargers and Oakland

Raiders in 3D at theaters in Boston, New York and Los Angeles.

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