this March, will be released to NAB Show was mainly about from offline to finish, that clip
theaters in stereoscopic 3d. physical plumbing. Companies information travels with it, so it’s
But there is more to S3d such as Harris (Booth N2602), available. When you’re ready,
than animated movies in select Miranda Technologies (Booth you can go ahead and render.”
theaters. “It is important to SU2807) and Network Elec- Herb dow, sales and market-
note that S3d production is not tronics (Booth SU10811) touted ing consultant at S3d studio in
exclusively about 3d CgI,” says their support for 3gb/s Hd-SdI, Hollywood, says, “As an editor,
Sebastian Sylwan, senior film which can handle the trans- one of the most important tools
industry manager for Autodesk mission of stereoscopic 1080i. is to be able to edit offline in ste-
(Booth SL2120). “Stereo impacts More of those developments reo and see the effects.” Thus,
all aspects of the digital produc- will be on display at this year’s he’s looking for a solution that
tion pipeline and makes tasks convention, of course, but what will allow editors to see their
more interdependent. This is why, else can be expected at the stereo effects in real time, rather
when designing S3d solutions, NAB Show that might further than cutting content for one eye
we took a step back and thought the stereoscopic revolution? at a time.
about the issues holistically.” Instead of plumbing, the Editing and compositing
buzzword will most likely be software manufacturers are
Pipeline issues what Sylwan mentioned: pipe- also paying attention to produc-

Last year’s S3d push at the line. Now that stereoscopic 3d ers’ needs.

has moved beyond its proof-of- “The surge in the production concept phase, the current chal- of 3d films will certainly create lenge is making it doable from demand for more streamlining the perspectives of workflow in the workflow of stereoscopic and budget. The industry’s ste- tools,” says Paul Babb, presi-reo vets are still looking for solu- dent and CEO of Maxon Com- tions to these questions. Jeff puter (Booth SL1827). “We’ve Pierce, CEO of Stereoscope, an already provided some custom S3d post-production company in tools for studios in the throes of Burbank, thinks the current Holy high-end 3d production to more grail is to be able to efficiently easily create stereographic render an S3d project once. matte paintings.”

“Perhaps we can use some development that we’ve Home viewing achieved in the industry over Still, if S3d is to become a the years, maybe found as meta- viable viewing experience, data in the AAF, so you can tag especially in a shaky economy, images with some processing it’s going to have to reach

– whether it’s a vertical shift or viewers in their homes. Ste-some type of warp,” Pierce says. reoscope’s Jeff Pierce, how- “It’s just metadata and carries ever, is optimistic about the with the project; as you move continued on page 12

Out-of-Home Media Mobile TV Show Highlights Content Production & Post Broadcast IPTV