BY TREVOR BOYER FOR MILLIMETER/DIGITAL CONTENT PRODUCER MAGAZINES
IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media
To a degree, stereoscopic 3d [The game was captured using In terms of animated fea-
(S3d) technology is currently 3d camera systems by one of tures, however, the production somewhat stalled at a chick- the 3d production world’s major of stereoscopic 3d is a fairly en-and-egg point familiar to players – 3Ality Digital (Booth mature process. Adding a sec-participants in the early stages SL9220C) of Burbank – and was ond virtual camera in 3d space of the Hd revolution. The S3d- delivered to theaters via a digi- is a fairly simple procedure for ready televisions previewed tal satellite distribution system most professional 3d anima-earlier in the year, for instance, from Cinedigm of New Jersey.] tion programs. The required won’t have much 3d content to The production was somewhat human expertise to position play for early adopters for quite of a novelty and hardly flaw- this camera correctly and view some time. less, but the football broadcast results throughout the animation
Right now, the promising shows how far the technology process is a bit trickier. Every renews is on the digital cinema has come, even if the mass mar- lease from dreamWorks, start-end. There, a dominant force ket is not quite on board yet. ing with “Monsters vs. Aliens” has emerged in the form of
Reald – a company offering what is currently the leading
projection/viewing technology
If stereoscopic
for 3d material in cinemas. The
3D is to become
company says its systems are
a viable viewing
currently in more than 800 U.S.
experience,
theaters with more on the way.
especially in a
On the live-action side, the
shaky economy,
industry has seen significant
it’s going to have
technological progress recently.
to reach viewers
The BCS college football game
in their homes
between the Florida gators and
on an emerging
the Oklahoma Sooners on Jan. 8
generation of
was the first live 3d broadcast
autostereoscopic
of a sporting event to a general
displays or
audience – not just to trade
those requiring
show attendees or to a select
more traditional
theater location. Rather, the
polarized glasses.
3d broadcast was available to sports fans seated in 80 Reald-equipped theaters in 31 states.
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